The New HR–Recruiting, Marketing, and ROI

Monday 4:15 – 5:15 PM

Session Description

Ready to market to today’s new workforce? HR professionals no longer just manage HR, they also are wearing marketing hats as well. To best position your organization as a desirable workplace, HR professionals have to “market” their organization. In addition to “selling” the company, HR professionals must be creative and find new ways to be competitive with standout compensation packages. “Unique and emerging benefits” are the new compensation buzzwords–innovative compensation structures (Total Rewards), flexible hours, working remotely, fun employee activities, etc. are what appeals to today’s top talent. So HR professionals, get ready to get creative.


James Morgan

Mike is regarded as a respectful leader, effective communicator, and influential presenter. Proven experience collaborating with leaders at all levels, Mike believes that the success of a team is dependent on every team member working toward a common goal and using the knowledge and experience of the team as a whole. With more than 15 years of HR experience in multiple industries, Michael serves as MRA’s HR Government Affairs Director.